Breaking from AdWeek:
Current TV’s last-ditch efforts to save its left-leaning Italian-language network, Current Italy, have failed and the channel will go dark this Sunday, according to an internal memo sent out to staffers by Current co-founder and CEO Joel Hyatt this morning.
“It is with great sadness and frustration that I must inform all of you that Current Italy will go off the air and cease operations on Sunday,” Hyatt wrote.In recent months, Current had been engaged in a protracted and public battle with News Corp., which owns Sky Italia, Current Italy’s carrier and the only satellite platform operating in that country. News Corp. made the abrupt and, at the time, unexpected decision to pull Current from its airwaves last May, only a few months after the network announced that it was hiring former MSNBC anchor Keith Olbermann as a prime-time host.